• Earn Her Business: A Guide to the Female Consumer for Collision Repair Shops

    “You have to look at the female as a consumer and recognize the differences between men and women – why do men buy compared to why do women buy,” said Katie Mares, Author, Keynote Speaker, and Brand Experience Expert, during ASA’s Bonus Webinar Wednesday on June 3, entitled “Earning Her Business: A Guide to the Female Customer.” Mares discussed women’s impact on businesses, the physiological differences between men and women, and how to provide the connect that women crave as well as how to cultivate a culture that female employees want to work in. Women are the biggest consumers and chief purchasers in most households, influencing 90% of household purchases,…

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  • Getting to Know WIN’s 2020 Most Influential Women

    The Women’s Industry Network (WIN®) recently announced that three collision repair industry professionals will be honored as Most Influential Women (MIW) in 2020. Although WIN’s 2020 Educational Conference has been cancelled due to the coronavirus, the association plans to recognize these women within the next year. Originally established by AkzoNobel in 1999 and taken on by WIN in 2013, the MIW program aims to recognize women whose leadership, vision and commitment to excellence have enriched the collision repair industry. “It is an honor to recognize these three women this year as the Most Influential Women in the Collision Repair Industry,” said Marie Peevy, President Automotive Training Coordinators, a 2018 MIW…

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  • May 25, 2020

    George Floyd: prone on the street, knee to his neck, “I can’t breathe!” He pleads, “Don’t kill me.” Onlookers object; he’s not resisting arrest, “He’s human” falls on deaf ears above knees, Unyielding. The man’s pleas for his life continue, treated with no merit – A father to two daughters, a friend and a son, Big Floyd, the “gentle giant,” a “beautiful spirit,” Only 46 years old – and over $20, he’s gone, Unnecessarily. On May 29th, after three days of protests all over the nation, One officer is charged for his crimes and those of his brothers, But three other policemen were present for this sin. Will justice be…

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