• Did You Assure, Ensure, or Insure It?!

    Um, what?! Although these three words sound pretty similar, they are not interchangeable – while their definitions are similar, each verb has a unique use and purpose. So, let’s look at their definitions first. Assure (verb): to make certain or remove doubts; to confidently tell someone something. Ensure (verb): to secure or guarantee; to make something certain to happen. Insure (verb): to guarantee against loss or harm; to issue an insurance policy. … 😵 Clear as mud? Told you the definitions were pretty darn similar! There’s a lot of certainty and guaranteeing associated with these three commonly confused words that tend to leave us very uncertain. … One word has…