Gender Equality
-
Ladies, Start Your Engines
Grateful that Lori entrusted me with writing website content for her awesome company. Check her out at www.ladiesstartyourengines.com! Although women only account for 50.8% of the population and 50.5% of licensed drivers, ladies influence over 80% of car purchasing decisions. Yet over three quarters of females won’t visit a dealership or repair shop unless they are accompanied by a man simply because they lack the knowledge and confidence to effectively communicate their car care needs. Ladies, Start Your Engines is an interactive automotive maintenance and knowledge class designed FOR women and girls of all ages BY one of the industry’s leading female automotive experts. Leveraging over 30 years of automotive…
-
What Cars Say: “We Need More Female Technicians!”
Written on behalf of the Collision Repair Education Foundation. Printed in Body Shop Business In recognition of Women’s History Month, author Rachael Alfonso has partnered with the Collision Repair Education Foundation (CREF) to raise funds in support of female collision repair students. When industry supporters purchase a copy of Alfonso’s new book, “What Cars Say,” through the dedicated link, a portion of the sale will be donated to a fund for future female technicians. “This is a great book for any auto enthusiast,” Brandon Eckenrode, Director of Development for CREF, said. “The Foundation is proud to endorse Rachel, a female automotive professional and author, and we’re excited to announce a…
-
CREF Helps Student-Turned-Industry-Pro Clear Collision’s Hurdles
Written on behalf of the Collision Repair Education Foundation. Printed in Body Shop Business. Printed in Autobody News. When the Collision Repair Education Foundation erased Destiny Potter’s student debt in 2017, it did not erase every challenge she’d face while pursuing a career in the collision repair industry, but with the support of the Foundation, a solid education, devotion to the industry, and some good old-fashioned determination, Potter is jumping every hurdle in her path – and gaining loads of experience along the way! A mixture of factors sparked Potter’s interest in the collision repair industry. At age five, she helped her father with small repairs on his vehicles. They…
-
Dirty Little Secrets of the Automotive and Skilled Trades Industries-Part 5
-
Dirty Little Secrets of the Automotive and Skilled Trades Industries-Part 4
-
Get to Know WIN’s 2019 MIW Honorees
Published in Autobody News The Women’s Industry Network (WIN) recently announced that four women will be honored as Most Influential Women (MIW) and celebrated at the MIW Gala and Awards Ceremony in May. The ceremony will be held during WIN’s Educational Conference in Fort Lauderdale, FL, from May 6–8. Originally established by AkzoNobel in 1999 and taken on by WIN in 2013, the MIW program aims to recognize women whose leadership, vision and commitment to excellence have enriched the collision repair industry. The 2019 MIW honorees are Yen Hoang, CEO of UYL Color; Erica L. Schaefer, Mopar collision marketing manager at Fiat Chrysler Automobiles (FCA); Kathy Mello, CFO of TGIF Body Shop; and Judy Folk, manager of…
-
Dirty Little Secrets of the Automotive and Skilled Trades Industries-Part 3
-
Get to Know WIN’s 2018 MIW Honorees
Published in Autobody News The Women’s Industry Network (WIN) recently announced that four women will be honored as Most Influential Women (MIW) in 2018. They will be celebrated at the MIW Gala and Awards Ceremony, held during WIN’s Educational Conference in Indianapolis May 7–9. Originally established by AkzoNobel in 1999 and taken on by WIN in 2013, the MIW program aims to recognize women whose leadership, vision and commitment to excellence have enriched the collision repair industry. The 2018 MIW honorees are Shelly Bickett, Director and Co-Founder of Fix Auto USA; Mary Mahoney, Vice President of the Insurance Replacement Division for Enterprise Holdings; Marie Peevy, Owner of Automotive Training Coordinators LLC; and Collisionista Petra Schroeder. While all…
-
Women in Automotive Empower One Another at 2019 Winter Conference
Published in Autobody News On Dec. 15-16, 2019, Women in Automotive (WIA) hosted its 2019 Winter Conference at the Omni Rancho Las Palmas Resort in Palm Springs, CA. WIA Board Member Scotty Reiss shared, “The big topic of this winter’s Women in Automotive conference was empowerment: how we empower ourselves, how we support each other and how we see ourselves. [Our presenters] shared not only how they have achieved their success but also, how we can help other women to achieve theirs, and how we develop leaders for the future.” “There was also a lot of discussion about how to develop Millennials into great team members, how to support each other by building a…
-
Dirty Little Secrets of the Automotive and Skilled Trades Industries-Part 2
-
Kim Barks Teaches Girl Scouts Automotive Care Basics in St. Charles, MO
Published in Autobody News April 1 might have been April Fool’s Day, but Kim Barks, owner of Complete Car and RV Repair in St. Charles, MO, wasn’t joking around when she hosted a meeting for a troop of nearly a dozen Girl Scouts to teach them some basic car care tips. Kim shared, “It was a pleasure meeting this great group of Girl Scouts and teaching them safety and education about their cars. These ladies are 14–15 years old and eager to learn about their vehicles; it’s never too early to start learning!” With Bob Barks, her father and business partner, Kim showed the girls how to check their tire pressure and read their…
-
Dirty Little Secrets of the Automotive and Skilled Trades Industries-Part 1
Resources
